If there is one city that steals our hearts (and our luggage space!) every single time, it’s London. Whether you’re wandering through the magic of Covent Garden, taking photos at Tower Bridge, or braving the crowds at Oxford Street, there’s an undeniable buzz in the air.
The secret to making your trip "worth it"? Knowing exactly what to shop for. Many of our favourite global brands originate in the UK, meaning they often retail for a fraction of the price compared to boutiques in Singapore or Malaysia. Even without the VAT refund, the base retail price in GBP is often much lower than the marked-up prices back home.
From viral plushies to the return of high-street icons, here are the brands you must add to your London shopping list in 2026.
P.S. If you're thinking of exploring both London and Paris, check out this 7D6N itinerary that covers all the iconic stops!
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1. TopShop & Miss Selfridge (The Physical Return!)
The icons of British high-street fashion have officially returned to the physical world!
After years of being online-only, 2026 marks the big comeback of TopShop and Miss Selfridge with dedicated, curated "shop-in-shops" that let you feel the fabrics and try on those famous Jamie jeans once again.
Shopping them in London means you get the latest London-exclusive drops at local prices, avoiding the hefty international shipping and taxes we usually see in Asia.
Outlets: Visit the new dedicated spaces in John Lewis Oxford Street, Stratford, and White City.
2. Brompton Bicycles
If you’ve seen these sleek folding bikes around town back home, you know they are a serious investment (often S$2,800 to S$3,500+!). Buying a Brompton in its birthplace can save you upwards of S$800–S$1,000, depending on the model.
Plus, visiting the flagship allows you to customise your ride with parts and colours that are often unavailable or extremely limited in Southeast Asian bike shops.
Outlets: Visit the flagship at Brompton Junction, Covent Garden (69 Long Acre).
3. Whittard of Chelsea
For the ultimate tea party experience, you absolutely have to stop at Whittard.
Their Luxury Hot Chocolate and English Rose tea are legendary and make for the perfect souvenirs for friends and family back home. In London, a standard tin usually costs around £9–£12 (approx. S$15–$20), whereas in Singapore or Malaysia, the same tins can retail for double that price!
Outlets: Visit stores at Covent Garden Market, Oxford Street, and London Bridge.
4. Fred Perry
A British staple known for its timeless "laurel wreath" logo, Fred Perry is a brand that just feels right in London.
Whether it’s the classic M3600 polo or a heritage Harrington jacket, you’re looking at significant savings. You can easily save S$40–S$70 per item by buying them in London stores compared to the high-end boutiques in ION Orchard or Pavilion KL.
Outlets: Visit Fred Perry Covent Garden (Henrietta St) and Newburgh Street (Carnaby).
5. Clarks
While we have Clarks back home, the range and pricing in the UK are on a completely different level.
Known for their incredible comfort, their classic leather boots and kids' school shoes are often half the price of what they cost in premium Asian malls. It's the best place to stock up on quality footwear that will survive years of travelling.
Outlets: Visit the massive Oxford Circus flagship or the Regent Street store.
6. Jellycat
The "Jellycat fever" has taken the world by storm, and these viral plushies are much more affordable at their source.
From the famous bashful bunnies to the quirky Amuseable Croissants, you'll find the largest collection in the world right here in London. The price difference is noticeable, and the experience of seeing the full "patisserie" displays is a memory you won't get elsewhere.
Outlets: Find them at the Jellycat Patisserie in Selfridges and Hamleys Regent Street.
7. The Body Shop
Despite the brand's shifts over the last year, The Body Shop is back with a "cultural reset" and refreshed concept stores for 2026!
You’ll still find those amazing "Buy 3 for 2" deals and seasonal bundles on your favourite Tea Tree oils and Shea Body Butters. Buying them in the UK means you're getting the freshest stock at the brand's original domestic prices.
Outlets: Visit the concept stores at Oxford Street, London Bridge Station, and Regent Street.
8. Dr. Martens
The legendary Dr. Martens are a London street-style staple, and buying them in their homeland means access to a massive variety of designs.
While the prices are lower across the board, the real win is getting your hands on the "Made in England" range. These heritage pairs are crafted in the original Northamptonshire factory and are a much better value when purchased directly in the UK.
Outlets: Visit the branches at Oxford Circus, Camden Town, and Carnaby Street.
9. Mulberry
If you've been eyeing an iconic Bayswater or Alexa bag, London is the place to finally pull the trigger. As a British heritage brand, Mulberry is significantly more affordable here than in Asian markets, saving you hundreds of dollars on a single purchase.
For the ultimate bargain, a trip to the outlet can yield luxury leather goods at a staggering 30% to 50% off retail.
Outlets: Visit Regent Street or the Mulberry Outlet at Bicester Village.
10. Charlotte Tilbury
Darlings, if you love a glowing look, you need to stock up on your "Magic Cream" and "Pillow Talk" lipsticks in London! As a British brand, Charlotte Tilbury items are often £10–£15 (S$17–$25) cheaper per item than in Southeast Asian beauty counters.
Plus, the London flagships often carry exclusive gift sets and shades that are hard to find anywhere else.
Outlets: Visit the Covent Garden flagship or counters in Selfridges and John Lewis.
11. Jo Malone London
Nothing says "luxury" quite like that cream-and-black box tied with a grosgrain ribbon. Buying Jo Malone in London means access to the full fragrance library and the "Scent Pairing" experience at prices that are much friendlier on the wallet.
You can also find beautiful UK-only exclusives and larger sizes that make the cost-per-ml much lower than back home.
Outlets: Visit the Regent Street flagship or the beautiful Sloane Square boutique.
12. Marks & Spencer (M&S)
While we have M&S stores back home, the London flagships are an entirely different world of variety and value.
Everything from the high-quality Autograph fashion line to their famous food hall is much more "everyday affordable" here. Don't forget to stock up on their vegetarian-friendly Percy Pigs and gourmet biscuits for the flight home!
Outlets: Visit the giant Marble Arch flagship or Pantheon (Oxford Street).
13. Barbour
Nothing says "British Heritage" like a Barbour waxed jacket—a true investment piece that lasts for decades.
While these can cost upwards of S$700+ in boutique stores back home, you can often find them in London for around £200–£250 (approx. S$350–$430). They are the perfect, practical souvenir for your future winter travels.
Outlets: Visit Barbour Covent Garden or Duke Street (near Selfridges).
14. Lush Cosmetics
The scent of a Lush store is unmistakable, and the prices in the UK are significantly lower for these fresh, handmade products.
The massive London flagship on Oxford Street is three storeys of bath bomb heaven, featuring exclusive products and even a Lush Spa! It's the perfect place to grab affordable, fragrant gifts that won't weigh down your luggage too much.
Outlets: Visit the Lush Spa Oxford Street (near Tottenham Court Road).
15. Fortnum & Mason
The ultimate destination for "Royal" tea and biscuits, Fortnum & Mason has been a Piccadilly landmark since 1707.
While their products are available in premium supermarkets globally, buying them at the flagship is much cheaper and infinitely more atmospheric. Their beautiful hampers and tea tins make for the most elegant gifts you can bring home from London.
16. Burberry
The Regent Street Burberry flagship is more than just a store; it’s an immersive luxury experience featuring digital screens and theatrical displays.
Because you are buying from the brand's home country, the retail prices for their iconic trench coats and cashmere scarves are notably lower than in Asian markets. It's the best place to find that once-in-a-lifetime heritage piece.
17. Primark
You haven't truly experienced a London shopping trip until you’ve emerged from Primark with a giant brown paper bag.
For affordable basics, trendy home decor, and massive sections of licensed Disney and Harry Potter merch, it is the undisputed king of bargains. The prices are so low that it’s almost impossible to walk out without a full wardrobe update!
18. Harrods
While Harrods is famous for high-end designer labels, the real gems for savvy shoppers are the Harrods-branded souvenirs.
Their signature PVC tote bags, teddy bears, and speciality tea blends are much cheaper when purchased at the Knightsbridge store than through international resellers. It’s the perfect way to take a piece of London’s most famous department store home with you!
Outlets: Visit the legendary store at 87-135 Brompton Road, Knightsbridge.
19. Cath Kidston
Good news! After a brief hiatus, Cath Kidston is back on the high street under the Next umbrella.
Known for those signature colourful prints, the bags and home goods are much more affordable here than through international stockists. You can find everything from cute floral aprons to the iconic London-print backpacks.
Outlets: Visit the new flagship at Westfield White City or the Piccadilly store.
20. Twinings of London
While Twinings is a supermarket staple back home, a visit to their historic shop on the Strand is a must for any tea lover.
You can find massive boxes of exclusive blends and beautifully designed loose-leaf tea tins that cost a fraction of the price of premium imported teas in South-East Asia. It’s the oldest tea shop in London!
21. Superdry
Combining vintage Americana with Japanese-inspired graphics, Superdry is actually a very British brand.
Because it's local, the price difference for their heavy-duty parkas and hoodies is significant—often saving you up to 30% compared to shopping in Malaysia or Singapore. They also have huge seasonal sales that make their gear a total bargain.
Outlets: Visit the flagship on Regent Street or the Bicester Village outlet.
22. Paul Smith
For that "classic with a twist" look, Paul Smith is the gold standard of British fashion. His famous striped accessories and sharp tailoring are much more accessible in London, especially if you visit his dedicated sale shops.
You can find high-quality leather wallets and scarves that make for perfect, luxury gifts without the high-end markup.
Outlets: Visit Paul Smith Floral Street (Covent Garden) or the Sale Shop on Avery Row.
23. Ted Baker
Ted Baker is officially making its big retail comeback in 2026! Known for bold prints and quirky British charm, the brand is relaunching physical stores across London after a brief transition period.
Shopping here allows you to get the newest collections at their original price point, often saving you a pretty penny on their famous floral dresses and bags.
Outlets: Look out for the new relaunch flagship at Regent Street and Selfridges.
24. Timberland
While Timberland is an American brand, its UK retail prices—especially during sales—are surprisingly competitive compared to Asian retail.
In London, you’ll find a much wider range of "London-style" limited editions and streetwear collabs that never make it to our shores. Plus, the outlet prices at Bicester are legendary for their classic 6-inch boots!
Outlets: Visit Timberland Carnaby Street or the Bicester Village outlet.
25. Crabtree & Evelyn
Crabtree & Evelyn has transitioned into a more modern, lifestyle-focused brand with select boutique concept spaces in London.
While they’ve moved mostly online back home, their UK concept stores allow you to experience their new "Exploration" collections in person. Their iconic hand creams and bath products are still more affordable when purchased directly in their home market.
Outlets: Visit the concept boutique in Islington or select Selfridges counters.
Bonus: European luxury brands
If you're looking for European luxury brands but can't make it to the streets of Paris, Milan, or Rome, try searching them out in London instead!
Lots of famous fashion houses such as Louis Vuitton and Dior have flagship boutiques in London too (check out the IG-worthy decor at Louis Vuitton's New Bond Street flagship!), and the prices will definitely be lower than what you'll find at home thanks to import laws.
Where to find it: Individual boutiques and stores.
You can also check out some popular shopping streets near halal food for a convenient day out! And if you're not sure where to start, here are 7 luxury brands that are cheaper in Europe (and where to find them)!
London is truly a shopper’s paradise, especially when you know which brands give you the most "bang for your buck" in 2026.
Just remember to leave some extra space in your suitcase—or better yet, bring an empty foldable duffel bag!
HHWT Pro-Tip:
When in doubt, look for the "V" (Vegetarian) or "Vegan" logos on the packaging! In the UK, these labels are strictly regulated and are a great shortcut to ensure there are no hidden animal fats or non-Halal meat derivatives in your shopping haul.
