17 Brands That Are Cheaper In London Than Back Home

17 Brands That Are Cheaper In London Than Back Home


Shasha Dania •  Jun 13, 2023

After months of saving up and planning you've finally done it - you've booked your trip to London and now it's time to do some shopping and bring some souvenirs back! ✈️ Or maybe you're still in the dreaming-and-planning stages, but you've begun to wonder what brands you can bring back from this iconic city. If you're going to be travelling so far abroad, it definitely makes sense to know what's worth bringing back home!

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We've collected a list of 16 iconic brands that are cheaper in London than they are back home. So skip scrolling through - from luxury icons such as Burberry to high street favourites like Cath Kidston and familiar names like Harrods, it's time for some retail therapy!

P.S. If you're thinking of exploring both London and Paris, check out this 7D6N itinerary that covers all the iconic stops!

1. Cath Kidston

If you're a fan of vintage-inspired pastels and lush florals then you should definitely know about Cath Kidston! Founded in London in 1993, this brand is famous for its vibrant patterns and prints that exude a modern vintage charm while still being durable and practical. They even have baby outfits, cosmetic bags and pouches, and home decor so your entire house can exude Cath Kidston cuteness!

Flagship Address: French Railways House, 178-180 Piccadilly, London W1J 9ER. There are also several outlets located across London.

Flagship Opening Hours: 10AM - 8PM (Mon-Sat), 12PM - 6PM (Sun)

Website | Facebook | Instagram

2. Lush

If you've ever walked past a Lush store, the first thing you would have noticed is the smell coming from their fresh vegan ingredients. Some of the products almost smell good enough to eat! Packed with shelves of bath bombs, toothpaste tabs, facial scrubs and so much more, this handmade cosmetics brand has some of the most creative and fragrant products around. Their bath bombs and shower jellies are one of their most well-known products, but their range also includes makeup, sunblock, and fragrances to keep your whole bathroom smelling like a bouquet.

Flagship Address: 175 - 179 Oxford Street, London, W1D 2JS. There are also several outlets located across London.

Flagship Opening Hours: 10AM - 9PM (Mon-Sat), 11.30AM - 6PM (Sun)

Website | Facebook | Instagram

3. Burberry

Did you know that Burberry was first founded with a practical slant? Their founder actually invented and patented the lightweight fabric gabardine as an alternative to traditional, heavier materials used for rainwear! Since then, this luxury brand has continued to be known for their durable fabrics, iconic check design with a bright red stripe, and of course their trench coats.

#HHWT Tip: On the hunt for some European luxury? These are the7 best places in Europe for all your luxury shopping needs!

Flagship Address: 121 Regent Street, London W1B 4TB. There are also several outlets located across London.

Flagship Opening Hours: 10AM - 8PM (Mon-Sat), 11.30AM - 6PM (Sun)

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4. Marks & Spencer

Marks and Spencer may be a British brand, but they're known worldwide for their wide range of products. Obviously, this means any trip to London should include a visit to their largest outlet in the UK! ? Whether you're shopping for a sharp new outfit or looking out for some snacks for the road, M&S have definitely got your back. (P.S. Look out for their iconic shortbread, which is made from vegetarian-friendly ingredients and comes in adorable metal tins!)

Address: There are several outlets located across London. The biggest outlet is located at Marble Arch: 458 Oxford Street, London W1C 1AP.

Marble Arch Opening Hours: 9AM - 10PM (Mon-Fri), 9AM - 9PM (Sat), 12PM - 6PM (Sun), different hours may apply for holidays.

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5. Crabtree and Evelyn

The first brand on our list that wasn't founded in the UK (it actually originated in Massachusetts, U.S.A.!), Crabtree and Evelyn should still be on your shopping list for its nature-themed scents and beauty products. In a surprise move, the brand announced in 2019 that they would be shutting down all global brick-and-mortar retail outlets except for the one in Islington! ? Though you can still purchase their products online, it definitely isn't the same as getting to step into their store!

Address: 294 Upper St, The Angel, London N1 2TU

Opening Hours: 10AM - 6.30PM (Mon-Sat), 11AM - 5PM (Sun)

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6. Twinings

When you think of Britain, you definitely think of tea. And when it comes to British tea in particular, Twinings is a household name known worldwide. Selling tea blends, teaware, and more, a box of Twinings tea is the perfect practical gift for your loved ones back home. They even have superblends meant to help with issues such as having trouble sleeping, and cold blended sachets that give you the same distinct taste without needing any hot water.

Flagship Address: 216 Strand, London WC2R 1AP.

Opening Hours: 9.30AM - 7.30PM (Mon-Fri), 11AM - 6PM (Sat-Sun)

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7. Dorothy Perkins

Step into a Dorothy Perkins, and you might find yourself flying back with a whole new wardrobe or two. This high street fashion brand has a wide range of pieces to fit and flatter every body type, and you'll even find some catwalk-inspired looks amongst their newer collections. Whether you're looking for a sweater to keep you warm against that dreaded London wind, or a stylish pair of slacks for your next big event, they've got you covered! (And don't worry, they stock menswear too!

Address/Opening Hours: There are several outlets located across London. Do check their opening hours before visiting.

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8. Superdry

Don't let the Japanese-inspired branding of Superdry fool you - it's actually a UK-based fashion label! The label's blend of American-inspired styles and Japanese typography has elevated its status as streetwear, and its shops can now be found worldwide. Make sure to grab a denim jacket with their signature wash, or a sturdy coat that will keep you 'superdry' no matter the weather!

London flagship: 103-113 Regent St, Mayfair, London W1B 4HL

Opening Hours: 10AM - 8PM (Mon-Sat), 11.30AM - 6PM (Sun)

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9. Harrods

Good ol' Harrods! Similar to Marks and Spencer, you can find everything from clothing to shoes and bags and even food on their shelves. Their London store even has a pharmacy and food hall located on its premises, so you could easily spend a whole day just exploring what they have to offer. It's definitely an experience you can't miss while in London.

London flagship: 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL

Opening Hours: 10AM - 9PM (Mon-Sat), 11.30AM - 6PM (Sun, between 11.30AM - 12PM only browsing allowed)

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10. Paul Smith

One of the UK's most famous brands, Paul Smith's repertoire is known for its classic pieces with a unique twist. Basic staples and formalwear (everything from blazers to sweatpants to bomber jackets!) are given a slightly quirky look to really make your outfit stand out amongst the rest. So you can come back from London looking better than ever.

P.S. They also price match products bought from an approved online stockist - find out more here!

London flagship: 9 Albemarle Street, Mayfair, London, W1S 4BL. There are also several outlets located across London.

Opening Hours: 10AM - 6PM (Sun-Wed), 10AM - 7PM (Thurs-Mon)

Website | Facebook | Instagram

11. Dr Martens

Doc Martens are a brand that have been famous for a long time - and for good reason! Their iconic footwear is easily recognizable from afar, and has grown from being a niche label to more mainstream in recent years. Whether donning the classic black boots or opting for something more recent, these durable shoes will last you through many more trips both at home and abroad.

London flagship: Unit 26-27, Camden Market, London NW1 8AH. There are also several outlets located across London.

Opening Hours: 10AM - 7PM (Sun-Fri), 9AM - 7PM (Sat)

Website | Facebook | Instagram

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12. Jellycat

Parents, this one's for you! Jellycat is one of the younger brands on this list, having only been established in 1999. But they've quickly become a favourite amongst parents for their soft and adorable themed plushies, which come in the form of teddy bears, rabbits, penguins, and more. ☺️ They release new designs every January and July, so if your trip falls during these moments look out for any new additions to buy!

Address: There is no dedicated flagship store but you can find Jellycat at stockists including Hamleys, Selfridges, and Harrods. Do check the individual stores for opening hours while planning your visit!

Website | Instagram

13. Timberland

Apart from Doc Martens, this might be one of the other most recognizable footwear in the world! Timberland's iconic yellow boot is famous for its durability as well as flexibility, perfect for your next vacation or just a casual hangout with your friends. Not to forget their other products including outdoor gear, watches, and leather goods that are high-quality, hardy pieces that will last you for years to come.

#HHWT Tip: Its Carnaby Street outlet is Europe's first "purpose-led" flagship stores, with a design focused around sustainability and showing off the brand's eco-friendly approach! ?

London flagship: 5/7 Carnaby Street, London W1F 9PD. There are also several outlets located across London.

Opening Hours: 10AM - 8PM (Mon-Sat), 12PM - 6PM (Sun)

Website | Facebook | Instagram

14. Mulberry

Mulberry was founded in London in 1971, and is famous for its leather bags that add an instant touch of classic luxury to any outfit. Incorporating British elements such as tartan and check into their fabrics and design, bringing back something from this brand will be the perfect everyday reminder of your trip.

London flagship: 100 Regent Street, London W1B 5SR. There are also several outlets located across London.

Opening Hours: 10AM - 8PM (Mon-Sat), 11AM - 6PM (Sun)

Website | Facebook | Instagram

15. Jo Malone

How about a souvenir that will remind you of your trip and keep your home smelling fresh? Jo Malone's fragrances and candles are slightly more subtle than other brands, but their long-lasting smells have truly set them apart. Pick up a gift box for your loved ones, or book a private appointment to tailor a scent made just for you!

London flagship: 101 Regent Street, London W1B 4EZ. There are also several outlets located across London.

Opening Hours: 9.30AM - 8PM (Mon-Sat), 11.30AM - 6PM (Sun)

Website | Facebook | Instagram

16. Warehouse

There used to be four Warehouse shops in Singapore, but they have all closed down. And if you missed the chic, stylish, modern British womenswear label, you'll definitely be glad to know that you can score some outfit wear right here in London! Did you know that a simple dress from Warehouse costs 20 pounds (SGD34) cheaper in London than in Singapore?

London flagship: 264 Oxford St London W1C 1DP, UK. There are also other stores located across London.

Opening hours: 10am-8pm (Mon-Wed, Fri), 10am-9pm (Thurs), 10am-7pm (Sat), 12pm-6pm (Sun)


Bonus: European luxury brands

If you're looking for European luxury brands but can't make it to the streets of Paris, Milan, or Rome, try searching them out in London instead! Lots of famous fashion houses such as Louis Vuitton and Dior have flagship boutiques in London too (check out the IG-worthy decor at Louis Vuitton's New Bond Street flagship!), and the prices will definitely be lower than what you'll find at home thanks to import laws.

Where to find it: Individual boutiques and stores. You can also check out some popular shopping streets near halal food for a convenient day out! And if you're not sure where to start, here are 7 luxury brands that are cheaper in Europe (and where to find them)!

17. Ted Baker

Ted Baker is a British fashion chain known for their male and female clothing. It's everywhere in London! In recent years, their bags, earrings and necklaces have become increasingly popular for their sleek minimalist design that pairs well with any outfit! If you're in London and stumble upon a Ted Baker store, you'll most likely find that there's some kind of sale happening!

Where to find it: Ted Baker has multiple branches, you can use the store locater to find one near you!

Have we gotten you excited about your London adventure yet?