Let’s admit it. Most of us travel to Korea for a few reasons. Sightseeing, food and SHOPPING! Oh, and if you’re a k-pop fan, there’s also chasing after your beloved oppa/noona 😝  If you’re a bargain hunter, skincare junkie, night owl or just want to shop like the locals do, we have compiled the perfect places for you to shop till you drop in our ultimate guide to shopping in Korea!

Credit: giphy

(And well, if you’re not one for shopping, there are always plenty of cafes to visit :P)

Budget Hunters

1. Bupyeong Underground Shopping Mall

Credit: Simply Explorer

With 1,408 shops operating, it is no surprise that the Bupyeong station underground shopping area is the largest and hottest shopping destination in Korea. You can find almost everything here— clothes, accessories, shoes, bags, and more! This place gets really crowded during the holidays and you can wander around for hours! Do note that shops here accept cash only.

Opening Hours: 10 am – 10 pm, daily
Address: 7 Bupyeong-daero Jiha, Bupyeong-gu, Incheon, South Korea
How to get there: Subway Line 1 Incheon to Bupyeong Station

2. Express Bus Terminal Underground Shopping (Gangnam)

Express Bus Terminal Underground Shopping Mall South Korea Seoul Budget
Credit: ayookekorea

The Express Bus Terminal shopping section is about half the size (600 shops) of Bupyeong. Here, you can find inexpensive clothing and shoes stores, as well as stores selling plants and home furniture. This is a place you cannot miss!

Opening Hours: 10 am – 10 pm, daily. Closed on every Thursday of the third week of each month
Address: 162 Banpo 4(sa)-dong, Seocho-gu, Seoul, South Korea
How to get there: Subway Lines 3/ 7/ 9 to Express Bus Terminal | Head towards Exit 8 and look for the sign ‘Gangnam Express Bus Station Clothing Market’

Night Owls

1. Dongdaemun Retail & Wholesale


Credit: fellfromtheskies

The retail malls are open in the day while the wholesale section opens at night and closes the next day, in the morning. The wholesale market is great if you are shopping with a group of friends because shops usually sell their products at a cheaper price if you buy multiple pieces. Also, remember to prepare enough cash!

Opening Hours:
Pyeonghwa Fashion Town (Retail & Wholesale) – 9:00pm – 6:00 pm (next day), daily
Doota (Retail) – 10:30 am – 12:00 am (Sun-Thu)  |  10:30 am – 5:00 am (Fri-Sat)
Migliore (Retail) – 11:00 am – 5:00 am (Tue-Sun) *Closed on Mondays
U:US (Wholesale) – 8:00 pm – 6:00 am (Sun-Fri) *Closed on Saturdays
Designer Club (Wholesale) – 8:00 pm – 8:00 am, daily

Address: 253, Jangchungdan-ro, Jung-gu, Seoul

How to get there:
Wholesale – Subway Line 2 to Dongdaemun History & Culture Park station (Exit 2 or 14)
Retail – Subway Lines 1 or 4 to Dongdaemun station (Exit 8) | Subway Line 2 to Dongdaemun History & Culture Park station (Exit 14)


1. Garosu-gil

Credit: @drsti on Instagram

Credit: @arailisa on Instagram

Garosu-gil – the shopping haven of Seoul. Think Soho, with lots of unique boutiques. Garosu-gil is lined with stylish shopfronts, ateliers, art galleries and hipster cafés that are sure to win your heart over!

Opening Hours: Most shops open from 10 am – 12 am, daily
Address: 667-13 Sinsa-dong, Gangnam-gu, Seoul, South Korea
How to get there: Subway Line 3 to Sinsa Station (Exit 8) | Walk straight for three blocks (approximately 250m) and turn left onto Garosu-gil

2. Cheongdam-dong Fashion Street

Credit: @imshinjeh on Instagram

Prada, Cartier, Burberry, Louis Vuitton are just some of the renowned brands that you can find on Cheongdam-dong Fashion Street. This street is known to be the Champs Elysées of Asia! Do also check out the Galleria Department Store, the most popular luxury brand fashion mall in Seoul. Looking for world-famous fashion labels? Head straight to the West section of the departmental store 🙂

Opening Hours: *Varies between stores

Galleria Department Store – 10:30 am – 8 pm, daily

Address: Cheongdam-dong, Gangnam-gu, Seoul-si

How to get there:

1) Subway Line 3 to Apgujeong Station (Exit 2) or 

2) Subway Line 7 to Cheongdam Station (Exit 8) | Cheongdamdong street is a 10 mins walk from both stations


3. Munjeongdong- Rodeo Street

Munjeongdong Rodeo Street Shopping South Korea SeoulCredit: koreajoongangdaily

Munjeongdong has over 200 stores and it is the largest outlet shopping centre in Korea. You’ll find products from major international brands at amazing prices and get your credit cards ready because you can expect to enjoy a 30%-70% discount!

Opening Hours: 10 am – 9:30 pm, daily
Address: 10 Dongnam-ro 4-gil, Songpa-gu, Seoul
How to get there: Subway Line 8 to Munjeong Station (Exit 1) | 5 mins. walk from Exit 1

4. Apgujeong Rodeo Street

Apgujeong Rodeo Street Fashion Shopping South Korea Seoul HHWTCredit: visitseoul

Apgujeong and Cheongdam-dong are in the same vicinity so you may want to cover both places on the same day! Although Apgujeong is also a high-end shopping destination, there are tons of shops that sell affordable and trendy clothes. Somewhat similar to Garo-sugil, Apgujeong is a popular hangout spot for many youngsters.

Opening Hours: 11 am – 3 am
Address: 65, Eonju-ro 172-gil, Gangnam-gu, Seoul
How to get there: Seoul Subway Line 3 to Apgujeong Station (Exit 2)


1. Seocho Saturday Flea Market

Seokcho Flea Market Budget Shopping Seoul South Korea HHWTCredit: aliensdayout

You can find almost anything under the sun at this flea market, from clothing to books and household products. It is one of the biggest flea markets in Seoul and is definitely a less touristy experience you can’t miss! 

Opening Hours: 9 am – 3 pm (Sat)
Address: Between Isu and Sadang Station
How to get there: Subway Line 2 or Line 4 to Sadang Station (Exit 14) | Turn to the left and continue straight until you reach the market which runs down the entire street.

2. Bling Night Flea Market

Bling Night Flea Market South Korea Seoul Shopping Fashion HHWTCredit: theblingmagazine

With great music and awesome shopping, The Bling Night Flea Market is the hottest night flea market in town. Hosted by a club culture magazine, you can expect to find the trendiest shoes, bags, clothes and accessories!

Opening Hours: 5 pm – 9 pm
How to get there: https://www.facebook.com/theblingmagazine/timeline (Venue changes)

3. Seoul Folk Flea Market

Seoul Folk Flea Market South Korea Shopping Budget Lifestyle HHWTCredit: henrikchoi

Seoul Folk Flea Market is the perfect place to shop for souvenirs! An established flea market that sells all things traditional, you’ll find all types of traditional Korean crafts. Definitely the best souvenir to remember your trip! ☺️

Opening Hours: 10 am – 7 pm, daily
Address: 109-5 Sinseol-dong, Dongdaemun-gu, Seoul, South Korea
How to get there: Subway Line 1 or 2 to Sinseoldong station (Exit 9)

4. Gwangjang Vintage Market

Gwangjang Vintage Clothing Market Fashion Shopping South Korea Seoul HHWTCredit: kimchibytes

Even if you’re not a vintage junkie, you’ll fall in love with the beautiful and affordable vintage pieces! Most products are imported from the United States, Japan, and the United Kingdom.

Payment: Cash only

Opening Hours: 10 am – 7 pm (Mon-Sat)
Address: Level 2 of Gwangjang Market
How to get there: Subway Line 1 to Jongono 5-ga Station (Exit 7 & 8)

5. Hongdae Free Market

Hongdae Free Market Hongik Shopping Budget Crafts Seoul South Korea HHWT 2 Hongdae Free Market Hongik Shopping Budget Crafts Seoul South Korea HHWT 3Credit: yveyanxi

A unique experience of interacting with artists from all over Korea and appreciating all the crafts and performances! You’ll find lots of handmade products and beautiful jewellery too!

Opening Hours: 1 pm – 6 pm (Sat) | Appears in March to November only
Address: Hongdae Children’s Park
How to get there: Take line 2 to Hongdae Station (Hongik University Station) (Exit 9) | Take the first right and go straight until you come to a T-junction with Hongik University in front of you | Turn right and head straight for about 20 metres and the park is on your right.

College places

We highly recommend visiting the areas surrounding the colleges because you’ll be sure to find affordable clothes, shoes and bags in line with current fashion trends for both females and males!

1. Daehangno

Daehangno Seoul South Korea University Road Budget Shopping HHWTCredit: seoulselection

Opening Hours: 11am – 12 am (or later)
Address: 79-1, Jongno 5-ga, Jongno-gu, Seoul
How to get there: Subway Line 4 to Hyehwa Station (Exit 4 or Exit 2)

2. Kondae (Konkuk University Area)

Konkuk University Area Kondae Shopping Fashion Seoul South Korea HHWTCredit: theseoulguide

Opening Hours: Opens 24 hours
Address: 7-3 Hwayang-dong, Gwangjin-gu, Seoul, South Korea
How to get there: Subway Line 2 or 7 to Konkuk University Station (Exit 2)

3. Hongdae (Hongik University Area)

Hongdae Hongik University Shopping Street Budget Seoul South KoreaCredit: lifetoreset

Opening Hours: 1 pm – 10pm (or later), daily
Address: 25 World cup buk-ro 2-gil, Mapo-gu, Seoul, South Korea
How to get there: Seoul Subway Line 2  to Hongik University Station (Exit 9)


1.  Edae (Ewha Women’s University Area)

Ewha Womens University Edae Shopping Skincare Makeup Shopping Seoul South Korea HHWTCredit: fishavenue

ewha edae shopping fashion university south korea seoul hhwtCredit: cuteinkorea

Innisfree, Face Shop, Etude House, Tony Moly, Holika Holika and more. Name any Korean skincare brand and you’ll find it in Edae, minus the crazy crowd that you’ll get in Myeongdong! If you’re a fan of Korean female fashion, we think you’ll go crazy shopping here too 🙈

Opening Hours: 12 pm – 9 pm
How to get there: Subway Line 2 to Ewha Women’s University (Exit 2 or 3)

2. Myeongdong

This is the skincare haven you’ve always dreamed of! You’ll find ALL the Korean skincare brands and most shops are very generous with free samples! Get your free masks from Myeongdong~

Besides skincare, you’ll be able to find something for everyone here, from clothes to bags to all kinds of shoes! 

Opening Hours: 10:30 am – 10 pm
Address: 11-6 Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
How to get there: Subway Line 4 to Myeongdong Station (Exit 5, 6, 7, or 8) or Subway Line 2 Euljiro 1-ga Station (Exit 5)

It’s time to pack your bags and go crazy shopping in Korea! Let us know if you have any must-buys or must-visit shopping areas in Seoul in the comments because we’re secretly shopaholics too 😛 And of course, if you’re wondering where to try authentic halal Korean food, check out our food guide and list of cafes you must not miss!


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  • Avatar
    Hi. Do most of them in night market speaks English as I wanting to visit but afraid language barrier. Believe shopping malls they should be able to speak English. It's Street and night markets I love to shop. Where is recommended hotel to stay for easier n nearer access to stations? How many days suggested trip to visit night markets and street shopping, not into expensive or branded. Thanks alot.
    • Hello Bowie, thanks for dropping by our blog! Most store owners don't really speak English but you can communicate the price with them via a calculator, it actually works pretty well! As for recommended areas to stay in, we would say the university areas are pretty convenient - Hongik University or Hyehwa (Daehangno) would be great! We mostly stayed in guesthouses, so we can't recommend a hotel for this. As for the number of days, you can split it up according to the different areas, so Myeongdong will probably be allocated one day (there's street shopping there too), Hongik another and so on. It really depends on the number of places you want to visit. Hope this helps!
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