If you're feeling stuck or bored while under COVID-19 lockdown, why not give your wardrobe a good revamp? Whether you're clearing out clothes you never wear anymore or buying new pieces for that post-lockdown café date, there can be something deeply therapeutic about taking your closet apart and filling it up with something new. ?
To get you started, we've compiled 10 local modest fashion brands from Singapore, Malaysia, and Indonesia to start building your 2020 lookbook with! Who knows, you might even find something stunning that's perfect for your next big trip. ?
1. Alam Manusia
Founded in 2017, this Malaysian brand's name comes from the phrase 'alam dan manusia' meaning 'nature and human'. So it's no surprise their concepts take cues from nature, with simplicity, ease, and playfulness at the heart of each design. Using natural fabrics and neutral earth tones decorated with vibrant prints, Alam Manusiais a label that's perfect for when you want to have a little fun while still look laid-back and chic!
2. Bila Bila
Based in Kuala Lumpur, Bila Bila was founded in September 2019 and has an ethos of creating designs perfect for 'whenever and forever' - just like its name! Each piece is comfortable and relaxed, making it easy to take them from lounging on your couch to chilling out with your friends.
3. Hafizah Ghazali
Credit: Hafizah Ghazali
This Singapore-based label is Singapore's first ever conscious modest label. Conscious fashion is a movement to create pieces that are ethically made at every stage, from materials to manufacturing to production. Each gorgeous garment from Hafizah Ghazali is made from high-quality sustainable material, and their timeless designs will ensure they'll have a spot in your closet for years to come.
4. Seventy Odd Branches
Another Singapore brand, Seventy Odd Branches's catalog is full of gorgeous one-piece dresses and abayas fit for the modern Muslim woman. Coming in minimalist, neutral tones, it's the small details on each piece that make it stand out. From ribbon-cuffed sleeves to pleated accents, you'll look simple and understated yet absolutely stunning.
Indonesian brand Nadjani combines comfortable materials with a variety of textures, prints, colours, and patterns to create modest and fashion-forward looks. Loose forms and ruffled hems aren't just ways to keep their pieces modest, but to add some vibrancy and movement to your outfit too!
6. White Dahlia Co
Credit: White Dahlia Co
A Malaysian brand blending modesty and minimalism, White Dahlia Co stands out in elevating everyday pieces into something bold and lasting. Each piece blends in perfectly with an everyday look, and their latest collection 'Kami' consists of black pieces that are strong and outspoken, while still elegant and feminine.
7. Lully Selb
Lully Selb has been featured in Vogue, Cleo, and even Forbes before - and we can definitely see why! This Singaporean brand's bright designs are jaw-droppingly beautiful and will add a unique pop of colour to any outfit. They have apparel such as kaftans and dresses too, but what they're really known for is their VIP printed scarf subscription! With new designs every 2 months, you'll never run out of new accessories to dress up an outfit with.
Founded in Trengganu, Nysakapas is taking traditional handblocked batik prints to the next level! Their outfits combine traditional batik methods with laidback and classic designs to create a beautiful 'modern kampong' vibe, straddling the line between past and future.
9. CALLA The Label
Based in Bandung, CALLA The Label should be your go-to for bright and vibrant prints that are perfect for every occasion. Their designs are full of the latest trends from colour-blocked pleated skirts to denim jackets embroidered with flowers to a whole range of tie-dye! No matter what you wear, you're sure to make a bold and unforgettable statement.
10. Mis Claire Boutique
Plus size women, take note! Mis Claire Boutique is a Kuala Lumpur-based label that designs simple, stylish, and trendy pieces for plus size women around the world. Their pieces cover everything from basics and loungewear to office-ready essentials to hijabs and tunics. Their sizes run from XL to 7XL, and they specially tailor each design to suit plus size bodies rather than just 'sizing up' from standard designs.
There's definitely no shortage of stunning local indie modest fashion brands, but these are just some you take a look at for some #ootd inspo! ?