8 Best Trendy Shops In Hongdae, South Korea For Shopping


Syahirah Mazlan •  May 03, 2023

South Korea is more than just a cultural and entertainment hub (Annyeong K-pop stans!). If you're planning a trip to Seoul and love to shop, then you're in for a treat. ? One of the best places to go shopping in Seoul is Hongdae, a vibrant neighborhood known for its youthful energy, artsy vibe, and trendy fashion. Here are the 8 best places in Hongdae to go shopping!

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1. Muzik Tiger

You've probably seen this brand if you're an avid Korean merchandise shopper on Shopee (I know I am!). Muzik Tiger is a lifestyle brand that offers adorable tumblers, keychains, plushies, laptop sleeves and Crocs Jibbitz! You'll find that all their merch comes in the form of a cutie tiger (hence the brand's name). ? If you like little trinkets or are planning to buy one for a tiger loving person in your life, be sure to visit Muzik Tiger in Hongdae!

Address: 405, Gangnam-daero, Seocho-gu, Seoul, Republic of Korea

Website | Instagram

2. LMC Flagship Store

If one of your goals when visiting South Korea is to get in on their uber cool and trendy K-fashion, LMC Flagship store is where you want to be! ? Known for their street fashion, you can find a whole selection of fashionable and modest tops and outerwear that are perfect to replicate your favourite K-drama/K-pop looks.

Address: 27 Jandari-ro, Mapo-gu, Seoul, South Korea

Opening hours: Open daily; 12:30am - 9pm


3. Stylenanda Pink Hotel Flagship Store

If you're a fan of Korean beauty and fashion, then you can't miss Stylenanda Pink Hotel Flagship Store. This store offers a unique shopping experience with its themed floors inspired by hotel rooms, where you can find everything from makeup, skincare, and clothing items!

P.S. This store is totally IG-worthy, so you'll want to take your time exploring and taking pictures at every corner. ??
Address: 37-8 Myeongdong 8-gil, Jung-gu, Seoul, South Korea

Opening hours: Open daily; 11am - 10pm


4. MUE

Do you love supporting youngblood and talented individuals in the fashion abd product scene? MUE is a multi-brand concept store that showcases the latest fashion trends from up-and-coming Korean designers. You can find everything from clothing, accessories, and even furniture pieces that are perfect for adding a touch of Korean style to your home!

Address: Conceptual Boutique 93-6 Chungdam-dong Seoul Korea +82(2)3446 8074
Opening hours: 12:30am - 9pm


5. Line Friends Store Hongdae

If you're a fan of Line Friends characters and want to find the best selection of character goods in Korea, then you should definitely check out the Line Friends Flagship Store in Hongdae! You can find it at one end of Hongdae Bungee Jump Alley, and it's packed with several floors of merchandise featuring both classic favorites like Brown, James, Cony, Moon, Tico, and Sally, as well as new characters that were recently added to the messaging app. Plus, when you need a break from all the shopping, head up to the second floor and relax at their cozy cafe for a cup of coffee (dine at your own descretion).

Address: South Korea, Seoul, Mapo-gu, Donggyo-dong, 160-5 1-2층

Opening hours: Open daily; 12:30-8:30pm


6. Kakao Friends Flagship Store Hongdae

On the topic of cute characters and trinkets, you can't miss out on visiting KakaoTalk friends in Hongdae either! If you're in Hongdae, you have to check out the Kakao Friends Flagship Store. You can find all your favorite characters from the popular chat app, including Ryan, Frodo, Apeach, and more, on everything from pencils to phone cases to pillows!

Address: 162 Yanghwa-ro, 서교동 Mapo-gu, Seoul, South Korea

Opening hours: Open daily; 10:30am - 10pm


7. Hongdae Free Market

The Hongdae Free Market is a weekly market that features handmade and unique items made by local artists and designers! Here, you can find everything from clothing, jewelry, accessories, and even artwork. It's the perfect place to shop for trinkets and goodies to bring home as souvenirs for your friends and loved ones.

*Do note that his market is only open on Saturday!

Address: 19-3 Wausan-ro 21-gil, Mapo-gu, Seoul, South Korea

Opening hours: Sat; 1 - 6pm | Mon-Fri, Sun; Closed

So there you have it, the 8 best places in Hongdae to go shopping! Whether you're a fashion lover, a vintage enthusiast, or just looking for unique and one-of-a-kind items, Hongdae has something for everyone. Happy shopping! ✨