While international beauty brands like Fenty Beauty, Fresh Cosmetics, and Benefit Cosmetics are aplenty, the local make-up and skincare brands in Malaysia are making waves with their lines of cosmetics products. What’s great about these homegrown labels is that they are often halal-certified, wudhu-friendly, vegan and/or cruelty-free! The best part is, you can use these Muslim-friendly make-up and skincare brands in Malaysia with ease, knowing that the ingredients are all Muslim-friendly and safe for your skin too.
Note: Wudhu-friendly makeup consists of products that are not waterproof, and can be water-permeable. They are also often easy to remove as well as reapply. There are different opinions on whether wudhu can be properly done with these products on, so we recommend you use them at your own discretion and comfort.
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1. SimplySiti
Founded by one of Malaysia’s most loved personalities Dato’ Sri Siti Nurhaliza, SimplySiti has all your beauty needs covered with products ranging from skincare to makeup and even fragrances. Some of their matte lipsticks are enriched with vitamin E and candelilla wax to nourish your lips while still having a bright and pigmented colour. Furthermore, it's silky smooth and long-lasting too!
Halal status: Halal-certified by JAKIM
2. Pretty Suci
One of the most popular halal beauty portals in the world, Pretty Suci has its own signature line too, consisting of lipsticks, foundations, and more! Make sure to order their matte lip creams because their products are cruelty-free. The berry (Minah Jambu) shade definitely deserves a spot in your makeup bag! The shade is highly pigmented and just one swipe can produce such a gorgeous colour pay-out. It also comes in 5 other shades so you can find the perfect one for any outfit.
3. SO.LEK
The brainchild of a sister-brother duo, SO.LEK is a wudhu-friendly, cruelty-free, and affordable makeup brand with a selection of basic necessities. The clever play on words is derived from the Malay word “solek” which means makeup and the abbreviation of “So? Relax!”. Its debut Bunga Gang collection comes 6 shades of red and burgundy: Anggerik, Dahlia, Seroja, Merak, Raya and Chempaka. Olive oil is a major ingredient in their lip creams which helps to moisturize the lips, giving it a soft matte finish. Since then, the brand has expanded its range with more lip cream colours and products such as blusher, skincare, and eyeliner.
Halal status: Muslim-owned
4. Nurraysa
With only RM500 in the capital, founder Nur Aini Zolkepeli began her beauty business while bearing her first child. Starting off by selling collagen soap, Nurraysa now encompasses a variety of make-up products and cosmetics. The success she has achieved so far is definitely not an easy feat! Try out the gorgeous Glamorous Lip Matte, which is described as a moisturizing lip balm using marula oil to keep your lips moist throughout the day. Because nobody wants to have uncomfortable and dry lips ruining their vibes, am I right?
5. Sugarbelle
One of the biggest local retail brands around, Sugarbelle Cosmetics has been around since 2015 and has been expanding ever since! The brand isn't just halal and wudhu-friendly, it's also vegan, cruelty-free, and paraben-free too. Now, how can we say no to that? Try on their fabulous shades of lip products of many colours from neutral tones to bright and shiny ones! The pocket-sized Mini Lipcream fits into the smallest bags so you can take it anywhere, and comes with a brilliant colour payoff too! They even have skincare, fragrances, and travel kits so you can carry around your essentials without any sweat.
6. Slae Cosmetics
Slae's products draw their inspiration from the Malaysian rainforest, incorporating naturally-derived and inspired ingredients to ensure that you're getting only the highest quality products. Many of their products are also infused with collagen to give them anti-ageing properties! Try out the Collagen Crystalline Lip Gloss for a silky and glossy finish that'll keep your lips moisturised and youthful too!naturally derived
7. Nita Cosmetics
Nita Cosmetics is a vegan and cruelty-free Malaysian brand. The popular brand is perfect if you're looking for a nude or warm-toned makeup that's perfect for Asian skin tone. From liquid lipstick to foundation to mascara, there's everything that you need! Nita Cosmetics also has a line of peelable nail polish that's perfect for Muslim girlies!
8. SYEDEWA
Syedewa Cosmetics, a rising star in the beauty scene, crafts a radiant story of elegance and innovation. Founded with passion by Syedewa, their must-buy products redefine glamour. The Artist Liquid Foundation, a game-changer for a flawless complexion, pairs seamlessly with the Matte Lip Lacquer line, offering vivid hues with lasting comfort. Embrace the allure of their Eyeshadow liner, curating mesmerising looks effortlessly. Dive into a world where beauty meets brilliance with Syedewa Cosmetics—your go-to for a stunning, empowered glow.
5 Malaysian skincare brands
1. Confidence Cosmetics
Meet Confidence Cosmetics, the exciting newcomer in Malaysian beauty! Founded by the charismatic Yana Alyahya, this brand screams confidence and self-love. Their Plump & Calm Day Moisturizer, SPF 50+, and Seal & Soothe Night Moisturizer with ceramides are the latest sensations. Launched this year, Confidence Cosmetics is making waves in the beauty world. Get ready for a radiant journey with this fabulous brand – it's just the beginning of something extraordinary!
2. Chuck's
Brought to life by the popular local sensation Jane Chuck, this brand has been the talk of the town for every Malaysian since it first hit the scene. Although their range is currently focused on sheet masks, honey cream, lip balms and sunscreen, get ready for an exciting global journey as the brand gears up for expansion!
3. Plummp.
Guided by the radiant Alvy Joanna, Plummp. stands out, especially with its star product, the Super Hyaluronic Creme. This brand is a beacon of innovation in Malaysia! Wondering why? Well, the Super Hyaluronic Creme not only boasts a powerful mix of hydrating ingredients like hyaluronic acid, scutellaria baicalensis, and sophora angustifolia to soothe and fight hyperpigmentation, but it also includes a nifty built-in vibrating red light therapy tool. This tool, with low wavelength red light, works wonders on skin elasticity, redness, acne, and wrinkles.
4. Putrayana
This skincare brand is introduced by a husband-and-wife duo is rooted in the fascinating realm of "neurocosmetic" technology. What's the buzz? Well, it's all about triggering a delightful neurogenic response in your body, bringing forth feelings of calm and joy. Their lineup of seven products, from the soothing Clarifying Gel to the protective Day Shield (UV SPF 50), promises a happy journey for your skin. Dive into their Clarifying Toner, Lotion, Ultra Moist, Revitalising Serum, and Essential Aromatics Face Oil for a daily dose of skincare joy!
5. Cuura
Established by Sarah Shah Nor, known for her ventures like Modvier modest fashion house, Cuura is a halal skincare label celebrated for its entirely vegan formulations. Crafted locally by hand with a focus on sustainability, this collection of top-notch products is as gentle on the environment as it is on your skin.
P.S.: Don't miss out—they also provide facials! Reserve your spot here.
Producing makeup that is halal, vegan and/or cruelty-free that doesn't compromise on product quality certainly shows how meticulous and sincere these local brands are in catering to the Muslim market. Plus, with such gorgeous and pigmented colour pay-offs and the reassurance of halal status, your next lipstick holy grail could just hail from a humble made-in-Malaysia brand. For more options, check out the latest halal beauty products in Malaysia!