While international beauty brands like Fenty Beauty, Fresh Cosmetics, and Benefit Cosmetics are aplenty, the halal make-up brands in Malaysia are making waves with their lines of cosmetics products. What’s great about these homegrown labels is that they are often halal-certified, wudhu-friendly, vegan and/or cruelty-free! You can use these Muslim-friendly make-up brands in Malaysia with ease, knowing that the ingredients are all Muslim-friendly and safe for your skin too.
Note: Wudhu-friendly makeup consists of products that are not waterproof, and can be water-permeable. They are also often easy to remove as well as reapply. There are different opinions on whether wudhu can be properly done with these products on, so we recommend you use them at your own discretion and comfort.
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1. SimplySiti
Founded by one of Malaysia’s most loved personalities Dato’ Sri Siti Nurhaliza, SimplySiti has all your beauty needs covered with products ranging from skincare to makeup and even fragrances. Some of their matte lipsticks are enriched with vitamin E and candelilla wax to nourish your lips while still having a bright and pigmented colour. Furthermore, it's silky smooth and long-lasting too!
Halal status: Halal-certified by JAKIM
2. Pretty Suci
One of the most popular halal beauty portals in the world, Pretty Suci has its own signature line too, consisting of lipsticks, foundations, and more! Make sure to order their matte lip creams because their products are cruelty-free. The berry (Minah Jambu) shade definitely deserves a spot in your makeup bag! The shade is highly pigmented and just one swipe can produce such gorgeous colour pay-out. It also comes in 5 other shades so you can find the perfect one for any outfit. ?
Halal status: Muslim-owned
3. Orkid Cosmetics
Orkid Cosmetics and their line of creamy liquid lipsticks have quickly grown to be a crowd favourite. The matte suede collection consists of light and smooth liquid lipsticks complete with a matte suede finish and infused with vitamin E to help moisturize your lips for that perfect pout. Orkid comes in many richly pigmented shades to add a stunning pop of colour that will perfect your everyday makeup look. As they say, good lipstick can tie your entire look together!
Halal status: Halal-certified by JAKIM
4. SO.LEK
The brainchild of a sister-brother duo, SO.LEK is a wudhu-friendly, cruelty-free, and affordable makeup brand with a selection of basic necessities. The clever play on words is derived from the Malay word “solek” which means makeup and the abbreviation of “So? Relax!”. Its debut Bunga Gang collection comes 6 shades of red and burgundy: Anggerik, Dahlia, Seroja, Merak, Raya and Chempaka. Olive oil is a major ingredient in their lip creams which helps to moisturize the lips, giving it a soft matte finish. Since then, the brand has expanded its range with more lip cream colours and products such as blusher, skincare, and eyeliner.
Halal status: Muslim-owned
5. Obsess Cosmetics
Obsess Cosmetics is another wudhu-friendly brand in Malaysia that offers a wide range of matte lip products and other basic make-up essentials! The owner, Hafizatul Atikah, has been in the beauty industry for a while now, and her company's main mission is to provide the modern Muslimah with make-up products to look ever beautiful and graceful. KKM-approved, this brand started with their signature DD Cushion Foundation before releasing a line of matte liquid lip products and more! Their Chocolate Paste Extra Long Mascara is light-weight with a chocolatey smell and volumizes each lash too. ? Halal status:
Muslim-owned
6. Nurraysa
With only RM500 in the capital, founder Nur Aini Zolkepeli began her beauty business while bearing her first child. Starting off by selling collagen soap, Nurraysa now encompasses a variety of make-up products and cosmetics. The success she has achieved so far is definitely not an easy feat! Try out the gorgeous Glamorous Lip Matte, which is described as a moisturizing lip balm using marula oil to keep your lips moist throughout the day. Because nobody wants to have uncomfortable and dry lips ruining their vibes, am I right?
Halal status: Halal-certified by JAKIM
7. dUCk Cosmetics
After the massive success of the modest fashion label dUCk scarves, its founder Vivy Yusof also ventured into the beauty industry with dUCk cosmetics. Her fabulous line of products includes shades and shades of eye palettes, lip creams, lip gloss and lipstick. The Triple Treat Lip Trio comes enriched with sunflower oil, argan oil, shea butter, and vitamin E to ensure that your lips stay hydrated and moisturised after every application. The shades of red and deep pink are perfect to take your outfit from a day at the office to a casual hangout.
Halal status: Muslim-owned
8. Sorfina Hal
Sorfina Hal's founder Hemy Sorfina Halim initially set out to create a brand that women could use without any worries about safety. What emerged was a chic and classy brand that is also free of parabens, phthalates, petrolatum, sodium lauryl sulphate, synthetic fragrances and synthetic dyes among other things! Their signature Lipcream Matte uses olive oil to keep your lips moisturised and comes in a whole range of colours, from the soft pink 'Yen & Yang' to a richer terracotta orange 'Rand Storm'.
Halal status: Muslim-owned
9. Sugarbelle
One of the biggest local retail brands around, Sugarbelle Cosmetics has been around since 2015 and has been expanding ever since! The brand isn't just halal and wudhu-friendly, it's also vegan, cruelty-free, and paraben-free too. Now, how can we say no to that? Try on their fabulous shades of lip products of many colours from neutral tones to bright and shiny ones! The pocket-sized Mini Lipcream fits into the smallest bags so you can take it anywhere, and comes with a brilliant colour payoff too! They even have skincare, fragrances, and travel kits so you can carry around your essentials without any sweat.
Halal status: Muslim-owned
10. Forest Colour
Forest Colour's products draw their inspiration from the Malaysian rainforest, incorporating naturally-derived and inspired ingredients to ensure that you're getting only the highest quality products. Many of their products are also infused with collagen to give them anti-ageing properties! Try out the Collagen Crystalline Lip Gloss for a silky and glossy finish that'll keep your lips moisturised and youthful too!
Halal status: Muslim-owned
11. Breena Beauty
Helmed by beauty blogger Sabrina Tajuddin, Breena Beauty is all about celebrating self-love through their love for cosmetics. Featuring all the beauty essentials you need for your vanity desk, you can easily find an eyeshadow palette that'll bring out the sparkle in your eyes or a precision eyeliner to create the perfect cat-eye look.
Halal status: Muslim-owned
12. Nita Cosmetics
Nita Cosmetics is a vegan and cruelty-free Malaysian brand. The popular brand is perfect if you're looking for a nude or warm-toned makeup that's perfect for Asian skin tone. From liquid lipstick to foundation to mascara, there's everything that you need! Nita Cosmetics also has a line of peelable nail polish that's perfect for Muslim girlies!
Producing makeup that is halal, vegan and/or cruelty-free that doesn't compromise on product quality certainly shows how meticulous and sincere these local brands are in catering to the Muslim market. Plus, with such gorgeous and pigmented colour pay-offs and the reassurance of halal status, your next lipstick holy grail could just hail from a humble made-in-Malaysia brand. For more options, check out the latest halal beauty products in Malaysia!