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27-1 Gwancheol-dong, Jongno District, Seoul, South Korea
Recently moved to the current location right behind the Pagoda language institute building. A very well known soondubu(순두부; soft tofu) place in Jongno, Midang Soondubu is always busy with people having lunch and dinner here. The dish is tasty and very sincere. There are several variation of soondubu with seafood, pork, or spicy kimchi, however, I recommend the basic plain soondubu menu to taste the original flavour of soft tofu. Small kimchi pancake is also enjoyable.
Easy to order on the menu tablet. Many soups to choose from. Highly recommend the kimchi jeon.
Very comforting dinner during a cold winter month in March. The tofu is soft and silky, and the soup is flavorful. Goes very well with a bowl of rice.
Just an average tofu soup diner, perhaps overly pungent mostly targeted to office district folks.
? Midang Sundubu – Gwancheol-dong, Jongno, Seoul by Mapogutdal, Walking Essayist Hello! This is Mapogutdal, your walking essayist and Seoul food fact-checker. Today, the sky feels heavy and the wind is sharp—either the last breeze of winter or the first real whisper of spring. On days like this, I often find myself craving something warm, clean, and nourishing. And in Jongno, that usually means one place: Midang Sundubu—a well-loved tofu specialty restaurant named after the famous Korean poet Seo Jeong-ju (pen name: Midang). — ⭐ Taste & Menu Highlights The tofu quality is excellent—fresh, clean, and undeniably wholesome. Top picks include the Traditional Soft Tofu Stew (토속순두부) and the Seafood Sundubu, both filled with delicate flavor and warmth. For groups, the Tofu Mushroom Hot Pot is a great option. And no meal here feels complete without ordering their pan-fried tofu (두부부침) as a side. I’ve been coming here for over five years, and the taste has remained consistent—reliable and comforting. One surprise? The tteokbokki, served as a side dish, is unexpectedly top-tier. Every element here reflects a confident and skilled kitchen. — ? Service & Staff Service here is efficient, but not exactly warm or emotional. It’s not about friendliness—it’s about process. The place is always busy, and the staff operate in a fast-paced, structured way. For example, you may be asked to sit upstairs even if there are empty tables on the first floor. When I questioned it, they allowed me to sit downstairs, but this “staff-led seating” approach might not sit well with everyone. That said, I didn’t find it unpleasant—just pragmatic. — ? Vibe & Location The restaurant spans two floors, and the space is bright and spacious. Clean tables, organized plating, and a generally calm environment—even when busy. Side dishes are neat and fresh. While I can’t confirm whether any are reused, there were no visible concerns during my visit. ? Tucked in the alley behind Pagoda Language School—easy to miss, but worth finding. — ? Price Range • Traditional Sundubu: ₩11,000 • Specialty Sundubu (Seafood, etc.): ₩12,000–₩13,000 • Pan-Fried Tofu (Full Block): ₩12,000 It’s not cheap, and it’s not what you’d call “budget-friendly.” But for high-quality tofu and a clean, balanced meal, the pricing feels fair. — ✍️ Final Thoughts Midang Sundubu is one of my go-to tofu restaurants in Jongno. Compared to nearby spots like Jeongwon Sundubu, which leans bold and salty, Midang offers a milder, more elegant flavor profile—with cleaner side dishes and a more refined atmosphere. It’s popular among locals, and you’ll often need to arrive early to avoid waiting. They’re closed on weekends and public holidays, focusing entirely on weekday lunch service—something I actually respect, as it helps maintain quality and consistency. No, the service isn’t charming. But the food? Delicious. Reliable. Worth the walk. If you’re looking for a genuinely good Korean tofu meal in central Seoul, this is one of the best. Good day, good luck! — #MapogutdalEats #MidangSundubu #JongnoTofu #KoreanComfortFood #SeoulLunchSpot #WalkingWithMapogutdal Walking Essayist | Walking Experience Designer https://litt.ly/mapogutdal









