Jellycat Diner

Unclaimed

Once you cross the threshold of this store, you are transported back to a time where wonder,magic and splendor ruled. There is something for everyone and brings out the child even in adults. They still have the giant piano that was featured in the movie big.

A must see if you're in the NYC area. The store is bustling and festive for any child, or child at heart. There are several demonstrations going on all the time and keep the atmosphere pretty loud. The location is amazing in the heart of it all. Prices are upscale. Parking is likely impossible close by. I'll go anytime I'm in the city.

This is still an awesome store. Lots of great toys and gifts. It was a busy weekend but we still managed through the crowd for a few plushies and some candy ? ? If you're traveling through the area, this is a great stop for the coolest toy store around!

FAO Schwarz at Rockefeller Center is more than just a toy store, it's a nostalgic journey that delights visitors of all ages. From the moment you step inside, you're greeted by a vibrant atmosphere filled with iconic toy soldiers, interactive exhibits, and a vast selection of toys that spark joy and imagination. One of the standout features is the legendary floor piano, reminiscent of the classic scene from the movie Big. Whether you're a child or simply young at heart, dancing on those keys is an unforgettable experience. The store also boasts themed sections, including Barbie, LEGO, and a delightful candy area, ensuring there's something for everyone. The staff enhances the experience with live demonstrations and engaging interactions, making each visit unique. However, it's worth noting that during peak times, especially the holiday season, the store can become quite crowded, which might require some patience. Prices can be on the higher side, but the quality and exclusivity of many items justify the cost. For those looking for a memorable gift or a special keepsake, FAO Schwarz delivers. In summary, FAO Schwarz offers a whimsical escape into a world of play and wonder. Whether you're shopping for a child or reliving cherished memories, it's a must-visit destination in New York City.

Wow! If you have kids - this is a MUST see and stop by! Be prepared to spend some money. There’s NO WAY you can get out of there without spending money but they make it to where you gladly hand over your dollars ? They have so many employees sampling, driving, operating or using products/toys right there in the toy store. It’s like a movie. Like the toy store on Jingle Jangle. There’s a makeup area to get a makeover or build your own kit, a magic area with someone doing magic tricks, Jelly Cat Diner (Need reservations ahead of time!!!) a build your own Barbie, personalize a bunny or stuffy with your name embroidered, a nursery with newborns you can name and make your own then take home, a Disney area, a dress up/make believe wonderland area, make your own Funko Pop, and so much more! This toy store has it all! You’ll never need to go anywhere else if this is close by where you live. We were just visiting and I had to buy a whole 2nd checked luggage bag just to tote all the toys and things I bought here for my kids for vacation gifts and Easter basket gifts. The real life toy would’ve even let me video him and sent a “hello” to my kids back home! I will definitely be bringing my girls here when we come back with them. They’ll never want to leave ?