What is Hong Kong is famous for?
From its towering skyscrapers to affordable shopping and halal food, there are so many reasons Hong Kong is truly missed by travelers. Although international travel hasn't fully recovered, Hong Kong Tourism Board (HKTB) continues to prepare numerous programs to spoil the tourist.
The latest program that was released was the West Kowloon promotion in the Hong Kong Neighbourhoods campaign. This exciting program was launched on 9 September and is highlighting the district's rich heritage and vibrant street life, including those in Yau Ma Tei and Jordan area.
The West Kowloon Cultural District will soon be open by the end of the year with two world-class museums, the M+ and the Hong Kong Palace Museum that are going to be the future cultural and tourism landmarks in this region.
Credit: HKTB
The campaign for West Kowloon started way before the international border reopen, and this happens for a reason. Domestic tourists can experience it first and discover hidden gems in their community.
“Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life," said HKTB Executive Director, Dane Cheng.
Hopefully, they will share the experience with their friends and relatives outside Hong Kong to introduce it as well as the local tour operator so they can help international travelers to plan ahead before their visit to Hong Kong.
West Kowloon walking tour
Credit: HKTB
The West Kowloon neighborhood program extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to reach streets and paths around Austin Road, Jordan.
HKTB has designed 5 thematic walking routes focused on Heritage & Craftmanship, Cultural Arts, and Culinary Arts. The routes cover many little-known corners of the city that are often overlooked by residents and visitors alike, such as a bookstore hidden in the Tin Hau Temple, a seafood restaurant transformed into an art hotel, and a condiment store promoting western dishes fused with traditionally fermented tofu.
There are more than 50 points of interest, including shops and restaurants, with a special promotion in collaboration with the program.
Instagram-worthy art installations
Credit: HKTB
HKTB has teamed up with “FriendsWithYou”, a pop-art duo featuring Samuel Borkson from Florida, US, and Arturo Sandoval III from Cuba, to bring their gigantic art installation and signature pop-art characters to Hong Kong and brought them to the neighborhood.
The installations will be in the Art Park in the West Kowloon Cultural District from 23 September to 14 October with free admission. Take as many pictures as you like when you get the chance to see this piece of art!
Credit: HKTB
Some of the West Kowloon's hot spots will be part of the campaign by transforming them into Arts Corridor, including the footbridge, subway, and MRT stations, as well as the lampost along the drive.
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