Dongdaemun is well-known for its late-night shopping places, where you can shop for affordable clothes till 5 in the morning. It’s something every tourist has to experience when visiting Seoul! But do you know that there are cheap shopping places that don’t just sell clothes? Here’s what they don’t tell you about shopping in Dongdaemun 😉

1. Dongdaemun Toys and Stationeries Street

Well, if you’re looking for cheap and cute stationeries or toys and think that the prices at Artbox is a little too steep, here’s the place to do your shopping! (Perfect if you’re bringing your kids around too ;))


Toys and stationeries here are very cheap and are of good quality. Multi-coloured pens can be as cheap as 1.000₩! They are even cheaper if you buy in bulk – the number depends on the different shops. Of course, this is nothing compared to stationery shopping in Tokyo but it’s still pretty fascinating and definitely worth a trip down!

#HHWT Tip: Pay in cash to get more discounts!


Trust me, both children and adults would not be able to stop themselves from wanting to buy something!

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How to get there: Get off at Dongdaemun Station (동대문역) and get out from Exit 4. Walk straight ahead and turn in to the second alley on the right.


2. Dongdaemun Shoes Market

Shoes! Who doesn’t need them? Although you might already have a cupboard full of them! Hehe.

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You definitely have to visit this place if you love shoes! Especially when they are pretty and cheap! Price ranges from 5,000₩ to over 50,000₩. There is a wide range of footwear available too – shoes, sandals… You name it, they have it! In case you’re wondering, yes they have shoes for the guys as well.

#HHWT Tip: Know your feet in Korean size before coming here. Mine would be 250 cos the length of my feet is 250mm :))

How to get there: Exit from Exit 7 of Dongdaemun Station and turn left just before Cheonggyecheon Stream. You’ll see an underground Daiso and you’ll know it’s the place!

3. Maxtyle


Maxtyle is one of the newer shopping centres which offer seven levels of shopping underground and eight aboveground levels! You’ll definitely be spoiled for choice, especially when they are all affordable.


Opening Hours:
Mon – 20:00 to 05:00 (the next day)
Tue to Fri – 11:00 to 05:00 (the next day)
Sat – 11:00 to 10:00 (the next day)
Sun – 11:00 to 09:00 (the next day) 
How to get there: 
It is located just in front of Dongdaemun Design Plaza!

After all the endless walking, you’ll definitely feel tired and hungry right?

4. Dongdaemun Grilled Fish Alley

If you’re looking for a hearty meal, head on down to the Dongdaemun Grilled Fish Alley! For just 7,000₩, you’ll get a complete meal consisting on a huge piece of your choice of fish and unlimited banchan (반찬) or side dishes. Oh, you’ll get free flow of ice cold water too! There are a lot of grilled fish restaurant in the whole alley; just choose one. I always go to the first one!


The one I had here is Samchi gui (삼치구이) or Japanese Spanish Mackerel and it’s my favourite as it is super crispy and easy to eat. Another one which I had tried would be Godeungeo gui (고등어구이) – that’ll be saba fish!

Price: Approx 7,000₩
How to get there: Exit from Exit 8 of Dongdaemun Station. Turn right and you’ll see JW Marriot Hotel right away. Just walk straight along the Cheonggyecheon Stream until you reach a bridge. From there, turn right into the lane and turn left at the first alley. You’ll see the whole alley lined with grilled fish.


Only feeling peckish and want a small bite before you continue with your shopping?

5. Hotteok

Hotteok is a popular street snack in Korea (especially in winter!) made with dough from glutinous (sticky) rice flour and filled with a spread made from sugar, peanuts, and cinnamon. Grab a hotteok at any of the street food cart that sells it. There are a lot of these carts all around the area!


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They are sold at only 1,000₩ per piece and they’ll definitely give you the energy to carry on with your shopping with the sugar rush! 😀

6. Gyeran bbang

Or… you can always grab a gyeran bbang (Egg Bread) from any of the street vendors as well. The prices can range from 1,000₩ to 2,000₩. So, take your pick!

#HHWT Tip: Change your money to ₩ here. The money changer here offers the most competitive rate so far (USD1 to 1,165₩ in September 2015). To get here, just exit from Exit 7 of Dongdaemun Station and you’ll see a money changer with a yellow signboard.

Do note that the food/eateries mentioned in this post are NOT halal-certified. We advise our readers to visit these places/consume at their own discretion.


  • […] you’ve got the stamina to keep going, check out the grilled fish alley in Dongdaemun and grab dinner […]
  • Hello, i will be going to seoul on april 17.. i plan to stay at star hostel dongdaemun.. could you recommend any other halal food to find there.. i know itaewon is easy to find halal food.. but i prefer to stay guesthouse with private bathroom with affordable price, itaewon mostly shared bathroom or private bathroom with very high price... thank you so much.. 
  • […] chanced upon this street snack while I was shopping in Dongdaemun Toy and Stationery Street. It was pretty cold at the time and the yummy smell of waffles was making my stomach rumble. The […]
  • […] #HHWT Tip: Don’t forget to try grilled fish at the Dongdaemun Grilled Fish Alley! […]
  • Hi, I would like to know more about Dongdaemun Grilled Fish Alley .. Does the stalls there sell SOLELY Seafood or there's a mixture of meat option as well ?! Because I am not able to communicate in good Korean language, I'm afraid that I might unintentionally consumed the impermissible ingredients as well .. Kindly advise . Thank Q .
    • Hi Atyn, thanks for dropping by our blog! For the grilled fish alley, the shops there sell mostly grilled fish. However, they may have side dishes that contain other types of meat. However, from our experience, we have yet to come across this when we order grilled fish. We would suggest downloading our Korean phrasebook ( to help you out.
    • Hi there! Just a quick update as we were here in search of a halal friendly stall. Unfortunately as of 2017, all the stalls sell stir fried pork. (We went down the whole row and checked out the menus. :( ) seems to be a recent addition as previously in 2015 this wasn't in the menu. Hope this helps you guys!!!
  • Hi! I think some photos will definitely help. I followed the suggestion on where to change money and realised that there are more than one money exchange shop with yellow signboard.
  • Hey Lisa, I don't know if you still remember me, Emillia, from uniSIM. I didn't know that you are part of HHWT. Would like to exchange hp number with you! Can ask you some questions on Korea etc. You can email me :) Thanks!
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