8 Modest Malaysian Labels Every Muslimah Needs To Know


Santriani Bohari •  Oct 07, 2017

Remember those times when you really had to rack your brains so hard to figure out how to turn that beautiful dress you saw at the mall into a modest outfit without looking frumpy?

We do, though it really seems like so long ago, doesn't it? Indeed, when it comes to modest fashion, few countries do it better than Malaysia does ?

Credit: Giphy

Whether you need a fancy evening gown or a simple and comfortable outfit for the gym, here's 8 Malaysian modest fashion labels you need to know about!


1. PopLook

One of Malaysia's biggest online stores, PopLook has become a household name in Malaysia and Singapore for the sheer variety of styles it offers (there are over 1500 designs on the store at any one time!) and its affordability.

Credit: @syaheraramli on Instagram

From the flattering silhouette of the Amada Pleated Drape Dress to the laid-back chic cuts of the Zivanka Tulip Overlay Knit Blouse, you'll be scrolling through their website for hours and hours just trying to decide which ones to get!

Credit: @poplook on Instagram

Casual wear

2. FVBasics

Dedicated to providing FashionValet's massive following with--you guessed it--everyday, go-to basics that should be in every girl's wardrobe (if they aren't already ?)

Credit: @fvbasics on Instagram

No one ever said dressing down has to be boring: we're in love with the statement tops from the #IAMHOMEGROWN collection and those perfect contrast coloured panels on the Thea jeans!

Credit: @izreensyafika on Instagram

3. Mimpikita

The brainchild of three sisters who started a humble blogshop with no formal training in fashion, Mimpikita has since grown into an internationally recognized label with showcases at London Fashion Week and features on British Vogue.

Credit: @mimpi_kita on Instagram

With eye-catching prints in lovely feminine pastel hues and simple cuts, this one's definitely for the print-lovers out there ?

Credit: @mimpi_kita on Instagram


4. Thavia

Co-founded by local fashion icon, socialite and entrepreneur Tengku Chanela Jamidah, Thavia caters to the everyday superwomen who juggle multiple roles all at once while still managing to look flawless.

Credit: @thaviathelabel on Instagram

Marrying practicality and versatility with classic style, each one of Thavia's pieces will take you from day to night without breaking a sweat.

Credit: @tcjamidah on Instagram

If you've always wanted to get Chanela's look, Thavia's what you're looking for: Chanela herself takes part in the design process to ensure that all of Thavia's products are something she herself would wear.


5. Innai Red

Elegant sophistication is the name of the game at Innai Red, a bespoke fashion label offering scene-stealing gowns resplendent with delicate details and dramatic, floor-sweeping hemlines.

Credit: @innaigroup on Instagram

Each evening gown under its name is designed to embody the quiet confidence and radiance of its owner, Izrin Ismail.

Credit: @innaigroup on Instagram

Innai Red's gorgeous dresses have also been worn by Malaysia's elite, from the Queen of Selangor to A-list celebrities like Neelofa and Scha Alyahya.

6. Shawlpublika

For all those countless wedding invitations that call for something a little more traditional, Shawlpublika's definitely what you absolutely need to have in you closet.

Credit: @shawlpublika on Instagram

As Malaysia's leading saree fashion label, Shawlpublika perfected the art of ethnic wear with its beautiful Baju Kurung Saree pieces that represent a marriage of Malay and Indian cultures.

Credit: @shawlpublika on Instagram

With such a refreshing take on timeless traditional costumes, it's no wonder that Shawlpublika continues to enjoy much success and fanfare in the industry.

Indie fashion

7. November Culture

Helmed by the one and only Yuna Zarai, November Culture is an independent label based in Subang Jaya offering affordable fashion which reflects a positive and creative lifestyle.

Credit: @novemberculture on Instagram

Between edgy, minimalist pieces like the Qamra chiffon top and vibrant printed scarves like the Yuna for Losravelda scarf, they certainly know how to keep us coming back for more each time ?

Credit: @novemberculture on Instagram


8. Olloum

Formerly known as Love To Dress, Olloum sets out to serve urban Muslims with a wide variety of collections to suit every lifestyle, be it loungewear or activewear.

Credit: @olloum.official on Instagram

With its latest collection of high-tech activewear, Olloum seeks to encourage Muslimahs everywhere to get off the couch and start leading active lifestyles.

Credit: @olloum.official on Isntagram

Incorporating convenient side zippers and brand-new COOLIO technology that's designed to absorb sweat and body heat so you'll keep cool all throughout your workout, there's certainly no excuse not to go and get those muscles pumping now! ?

Whatever your personal style may be, there's definitely a homegrown Malaysian fashion label that'll suit your taste just fine without sacrificing modesty. Happy shopping, ladies!