6 Brands Cheaper in Switzerland (And Where to Find Them)

6 Brands Cheaper in Switzerland (And Where to Find Them)


Cheryl Felix •  May 09, 2024

6 Brands Cheaper in Switzerland (And Where to Find Them)

When picturing Switzerland, what comes to mind? Maybe it's the pristine landscapes, luxury watches, or world-class chocolate. But there's more to this charming country: surprisingly good deals on some iconic brands. Let's dive into six global brands you should buy while in Switzerland and where to snag them!

(Psst, if you know us well by now, we love sniffing out cheaper brands from around the globe - so be sure to check out our lists of brands that are cheaper in Japan and where to hunt for better branded deals in Paris).

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1. Victorinox: Swiss Army Knives

Victorinox Flagship Store, Zurich

Credit: Victorinox Flagship Store, Zurich

If you're after a versatile and authentic Swiss souvenir, a Swiss Army Knife from Victorinox is the way to go. These iconic tools have been around since the 19th century, prized for their precision and quality. The Victorinox Flagship Store on Rennweg in Zurich is the perfect place to explore the comprehensive range of Swiss Army Knives, including exclusive designs that you won't find elsewhere. For a special touch, personalise your knife with an engraving while learning about the storied history of this famous brand.

Where to find it: Victorinox Flagship Store, Rennweg 58, 8001 Zurich

Contact: +41 44 229 60 70

2. Lindt: Swiss Chocolate

Lindt chocolate is a worldwide sensation, and the Lindt Factory Outlet near Zurich lets you dive headfirst into this sweet world. Just a short drive away in Kilchberg, you'll find an impressive collection of premium chocolate treats. From their beloved truffles to classic chocolate bars and pralines, the factory outlet is a treasure trove for any chocolate enthusiast. Here, you can buy in bulk, indulge in free samples, and enjoy prices significantly cheaper than what you'd find elsewhere.

Where to find it: Lindt Factory Outlet, Schokoladenplatz 1, 8802 Kilchberg

3. Omega: Swiss Watches

OMEGA Boutique Geneva

Credit: OMEGA Boutique Geneva

Switzerland and watches go hand in hand, and Omega is among the elite in the watchmaking world. Their precision and craftsmanship have made them a household name for luxury timepieces. While luxury watches aren't exactly synonymous with "cheap," buying an Omega watch in Switzerland offers notable price advantages and guarantees authenticity. The Omega Boutique on Rue du Rhône in Geneva is one of their premier locations, where you can explore the extensive collection and find limited editions or rare models. You'll be assisted by knowledgeable staff who'll ensure your purchase is nothing short of perfect.

Where to find it: Omega Boutique, Rue du Rhône 31, 1204 Geneva

Contact: +41 22 319 25 50

But if luxury shopping is not your thing, fret not! We’ve also got you covered with this comprehensive itinerary for budget travel and eats around Switzerland!

4. Nespresso: Coffee Capsules and Machines

Few things match the aroma of a freshly brewed espresso, and Nespresso is the brand that has brought this joy to homes around the world. Switzerland is home to Nespresso, so expect competitive prices on their machines and capsules. You can find their stylish boutiques in Zurich and Geneva, where you'll get to sample blends and learn about their machines from experts. Look out for unique Swiss blends that aren't available in other markets and enjoy discounts on larger capsule packs.

Where to find it:

  • Nespresso Boutique Zurich, Bahnhofstrasse 39, 8001 Zurich
  • Nespresso Boutique Geneva, Rue du Rhône 59, 1204 Geneva

5. Freitag: Sustainable Bags

Freitag bags are fashionable, functional, and made from recycled truck tarps, ensuring each piece is unique. They embody Swiss ingenuity and sustainable living. Visit the flagship store in Zurich's lively industrial district to browse a massive collection of vibrant bags, wallets, and accessories. Here, you can also witness firsthand how Freitag blends style and environmental responsibility. Their distinctive bags are not only a nod to sustainable fashion but also an iconic Swiss keepsake.

Where to find it: Freitag Flagship Store, Geroldstrasse 17, 8005 Zurich

6. Ricola: Herbal Candies

Ricola's soothing herbal candies are a Swiss favourite. They've been trusted for decades to freshen breath, calm sore throats, and offer a delightful herbal taste. You can find them at affordable prices in supermarkets like Coop and Migros. With different flavours and combinations, these candies make for ideal gifts or handy companions for travellers. Plus, their colourful packaging brightens up any suitcase!

Where to find it:

  • Coop Supermarche, Rue du Mont-Blanc 30, 1201 Geneva
  • Migros, Löwenstrasse 31-35, 8001 Zurich

Despite its reputation for luxury, Switzerland offers fantastic value for shoppers in the know. From iconic knives to the finest chocolate and sustainable bags, these six brands prove that you don't have to break the bank to take home a taste of Swiss quality. So, grab your bags and explore these brands' flagship stores and factory outlets to complete your trip with memorable finds. If it’s your first time heading to Switzerland, be sure to check out our guide on the Best Swiss Cities to visit. Enjoy the adventure!