It’s a shame that for such a big and diverse country, Japan is usually compressed to either Tokyo or Osaka and occasionally, Kyoto. For a land with 47 prefectures made up by a whopping 6000 islands, it definitely has a lot more to offer.

Credit: giphy

So if you would just tear your eyes off the busy cityscapes and crowded heritage sites, let me take you to these interesting, but highly underrated cities!

Plan your Japan trip with Klook and enjoy amazing deals!

Use the code to get $100 off* all attractions, tours, transportation and theme park deals on Klook! *Terms & conditions apply


1. Kanazawa, Ishikawa

Before the opening of the Hokuriku shinkansen line in March 2015, Kanazawa, the capital of Ishikawa prefecture, wasn’t very conveniently accessible from the big cities. But now, thankfully, even with the increased throng of visitors, it has retained its countryside charms.

Higashi-chaya district in Kanazawa

Credit: Andrea Schaffer on Flickr

So instead of braving the overwhelming crowd in Kyoto – head here instead, where Higashi-chaya, its teahouse district has been dubbed as Little Kyoto for its old-time atmosphere.

Kanazawa is also home to one of the three most beautiful traditional Japanese gardens, the Kenroku-en and Kanazawa Castle, which has the longest multi-sided turret hall in the country. Seafood is excellent here, and Omochi Market will spoil you rotten with its choices of fresh seafood fares!

Kanazawa Castle is captivating in all seasons

Credit: Masashi Nishioka on Flickr

Millennial travellers won’t feel out of place, as the modern, minimalist architecture of 21st Century Art Museum and the D.T. Suzuki Museum look like they’re designed just for you!


2. Toyama, Toyama

Toyama City is just about an hour away from Kanazawa, but exudes a different vibe altogether. First and foremost, it’s smaller in size and is populated mostly by the elderly. The pace is slower, the living cost cheaper and there’s a melancholic nostalgic feeling in the air that you can feel as you wander around the city.

Credit: @somruethailand on Instagram

The gateway to the Tateyama Kurobe Mountain – the Japanese Alps – you can see the towering mountain ranges, dusted with white snow all year round, from the city itself. Apart from the castle, the new Toyama City Glass Museum is a must-visit, even if just for its architecture.

Credit: @takamoto3 on Instagram

Take a soothing stroll along the Fugan Canal Park, a vast public space dotted by rows of sakura trees. There’s also one of the most beautiful Starbucks outlets in all of Japan nearby that you just can’t miss!

Credit: @ntmurasuke on Instagram

But for the best view that Toyama can offer, a drive to Toyama Bay is a must – as one of the most beautiful bays in the world, you’ll be enchanted by the sparkling blue sea from the Shinminato Bridge!

3. Nagano, Nagano

Chances are, you’ve heard of Nagano. Chances are, you usually associate the city with perpetual winter and snow sports. That’s acceptable, since Nagano hosted the Winter Olympic Games back in 1988. But after the festivities ended, by no means Nagano reverts back into a boring mountain city.

Credit: Dom Pates on Flickr

It’s an access point to Jikogudani Monkey Park, the only place where you can witness the Japanese macaques immersing themselves in outdoor onsen (hot spring) in winter. There’s also the famous Matsumoto Castle, a national treasure for being the oldest five/six-stories Japanese castle in the country.

Monkeys keep their body heat by soaking in the onsen in winter

Credit: Brian Jeffery Beggerly on Flickr 

Also worthy for a visit is Zenko-ji, a Buddhist temple built back in the 7th century. For hikers, there’s Kamikochi, the gateway to the Japanese Alps where many peaks await the worthy ones!

Kamikochi beckons worthy adventurers

Credit: Appo Haapanen on Flickr

4. Hiroshima, Hiroshima

Hiroshima is probably more heard than visited, aye? I won’t deny that its best attraction is indeed the Atomic Bomb Peace Park, where skeletal remains of a building, monuments and exhibits inside a museum designed by Japan’s most famous architect Kengo Tange are enough to convert an impartial visitor into a staunch sympathizer. Hiroshima Castle, surrounded by moats and skyscrapers is also an interesting sight, while the local version of okonomiyaki (Japanese pancake), topped with soba, is a unique gastronomic treat!

The Atomic Bomb Dome in Hiroshima is where a piece of history is preserved

But Hiroshima is best known for Miyajima, a sacred island just off its coast. Just a 10-minute ferry ride away from Miyajimaguchi on the mainland, Miyajima housed the vast complex of Itsukushima Shrine and Momijidani Park, a perfect spot to see bright red maple leaves (momiji) every autumn.

The red torii in front of the Itsukushima Shrine is accessible on foot in the early part of the day!

The island is small, but you might want to stay all day, just to walk to the torii gate in front of the shrine in the morning and witness it being immersed in water during high tide later in the late afternoon!

5. Nagasaki, Nagasaki

A city mostly mentioned in the same sentence as Hiroshima, Nagasaki, which is located way west in Kyushu, is not without its own charms and eccentricities. The Peace Park, while smaller in scale than its counterpart in Hiroshima, is a worthy visit for its giant bronze statue and remainder of a prison complex that was reduced to cinders during the explosion.

Credit: Gary Bembridge on Flickr

But apart from that unfortunate sealed identity, Nagasaki is first and foremost a flourished port city with rich international influences.

Welcome to the Netherla- I mean Nagasaki

Credit: gtknj on Flickr

Some of them have been meticulously preserved at places such as Dejima – the site of a former Dutch trading post, where you can experience Nagasaki during its heydays, while Huis Ten Bosch, a Dutch-themed amusement park with tulip gardens and windmills, would transport you all the way to Europe without even leaving Japan!

Credit: @danieltheowl on Instagram

Nagasaki is also known for its unique delicacies, such as the kasutera (Castella), a type of sponge cake that was brought by Portuguese merchants to the city back in the 16th century. Apart from the original recipe, there are many local variations to it – matcha (powdered green tea) for one – which you should sample all if you can!

6. Onomichi

Onomichi is a city that should be on everyone’s wish list (it’s on mine for sure!). A quaint little place just off the Seto Inland Sea, it’s usually missed by travellers heading west to Hiroshima. But this charming city, characterized by its many slopes, offers great nostalgic vibes with its strictly monochrome traditional houses and narrow streets.

Credit: Toomore Chiang on Flickr

The best way to enjoy the city is actually by following the trail of its Temple Walk, where you’ll pass 25 temples and many historical spots. You should also cycle – after all, Onomichi is the start of the Shimanami Kaido, a route that links six bridges from the mainland to Imabari on Shikoku Island. It has a 70-km long dedicated cycling path that would surely draw your inner cyclist out!

One of the bridges on the Shimanami Kaido route!

Credit: nhayashida on Flickr

My favourite part of Onomichi is actually U2, a renovated-warehouse-turned-hipster-commercial-complex that contains a cycling-themed hotel, eateries and bicycle shop. The design of the complex is cool, don’t you think?😉

Credit: @_____rino21 on Instagram

7. Okayama, Okayama

I’m a guilty party myself; having passed Okayama station several times but never making any efforts to visit. Okayama, conveniently located between Osaka and Hiroshima, is a city in the countryside. It’s hardly bustling, but its landscapes would make up for that; apart from vast, lush green farms, there are terraced paddy fields and also one of the three most beautiful gardens in Japan, the Koraku-en!

One of three most beautiful gardens in Japan – the Koraku-en

Credit: SteFou! On Flickr

If you’re familiar with Japanese folktales, then you would know that Okayama is home to the legendary Momotaro, a boy born from a peach but later turned into a local hero by defeating some evil ogres. There’s a Momotaro trail to places associated with the local legend, starting from its statue in front of Okayama Station that you could follow!

Momotaro and his loyal dog

Credit: Daisuke Fujii on Flickr

Another highlight of the city is Kurashiki Historical Quarter – a township littered with white-walled traditional houses with rows of willow trees along the banks of Kurashiki River. You can stroll around town in rented kimono or yukata to truly feel the old town vibes!😊

Kurashiki looks like it’s out of the pages of a history textbook

Credit: @mandarin_org on Instagram

8. Nagoya, Aichi

Labelled as the most boring city in Japan even by its own residents, Nagoya, an industrial city, has long been perceived as a barren, soulless place. But that doesn’t mean it lacks culture. For one, this home ground of Toyota is also home to historical and cultural attractions such as Atsuta Shrine, Osu Kannon Temple and Nagoya Castle, the latter offering a sweeping view of the fertile Nobi Plain.

Nagoya Castle is no less majestic than its counterparts in other cities

Credit: Chris Dickey on Flickr

You can also step back in recent history in Meijimura (Meiji Village), an open-air museum where more than 60 buildings from the Meiji (westernisation) era from all over the country are assembled and exhibited.

The Old Imperial Hotel building in Meijimura

Credit: @n.a.g.i__ on Instagram

Fans of Japanese ceramics Noritake, are also in for a treat as there’s Noritake Garden built on the original ground of its manufacturing factory. And did I hear anyone say fast trains are not a part of Japanese culture? I’m sure you’ll be converted when you step into the SCMAGLEV and Railway Park!

Credit: Ryan G

9. Tottori, Tottori

I get that Tottori might be under the radar for its location. But really, you have to go there, even if it’s only for its sand dunes.

Yes, you heard me correctly.

Credit: @torrescomtw on Instagram

Sand dunes. In Japan. With camels and all.

How can you not want to go?


10. Fukuoka, Fukuoka

Closer to Seoul than Tokyo, Fukuoka is a port city with a long history of being in contact with foreign countries. It was even chosen as the landing point of the Mongol invasion back in the 13th century. It also happens to be the gateway to Kyushu; so instead of just passing through its train station, why don’t you take the chance to transit for a day or two?

Credit: JoshBerglund19 on Flickr

Fukuoka is known for its Canal City, a multi-storey commercial complex surrounded by a canal, where you can shop, dine and be entertained under one roof! But if modern amusement is not your forte, then a relaxing picnic in Ohori Park is an absolute must. It was once part of Fukuoka Castle’s moat so try to spot some of the ruins if you can!

Credit: Travis on Flickr

This city is also famous for its notable Asian Art Museum, Dazaifu Tenmangu – the head Tenmangu shrine in all of Japan and the Yanagawa River District, where you can go on a boating excursion amidst old traditional houses, buildings and ancient Yanagawa Castle in the background.

Credit: @sadakata.kunisuke on Instagram

11. Tsu, Mie

It isn’t just Tsu that is not very well known among foreign travellers, but Mie Prefecture itself is usually off the radar. That’s such a shame because Tsu would be the perfect spot to access Ise Jingu – the head shrine of Japan’s Shinto faith. And while you’re there, try the unique Ise udon, thick, soft local noodle in dark broth, historically served to weary pilgrims from afar.

The stairs to Ise Jingu

Credit: ajari on Flickr

That brings us to another highlight of the city – the Kumano Kodo pilgrimage trail, a route that encompasses mountain paths taken by people of Shinto faith in the old days to get to Ise Jingu. Stone paving have been laid in parts of the trail, creating surreally beautiful cobbled paths through the untouched forest Mie!

The path that has been taken by pilgrims for centuries

Credit: @to.hikaru on Instagram

Not far from Tsu is Toba, the area where your Mikimoto pearls come from. Why not take some time to get to know the ama (traditional female divers), who take care of seeded oysters for pearl cultivation? But don’t let the pearls take away all of your attention, because Toba Bay itself is a worthy natural landscape, with centuries-old pine and chinquapin trees dotting the area.

The skilful and resilient ama on their daily tasks

Credit: @ivanwanflickr on Instagram

12. Izu, Shizuoka

Located just 100 km away from Tokyo, you don’t have to spend your whole vacation here if you really can’t bear being away from the city. But you have to give this city a chance to wow you with its unique geological features – a result of a collision between a volcanic mass with the Japan mainland over 20 million years ago!

Volcanic rocks on the cost of Izu

I insist that you don’t let the science get to you; not everyone get geology, but all of us can appreciate the beauty of rock formations, right?

Interesting rock formations jutting out at the edge of coastline

Credit: Ashlee Cakes

13. Matsuyama, Ehime

If you’re into Studio Ghibli, then you’ll know the animation movie Spirited Away. So you would also know that bathhouse where all those spirits go to after dark was inspired by Dogo Onsen, a real life bathhouse in Matsuyama! Apart from its majestic size and traditional architecture, you definitely need to conquer your fear of intimacy and have an onsen experience here!

Spirited Away, anyone?😜

Credit: @katsai123 on Instagram

Matsuyama is located all the way in Shikoku, one of the least developed islands in Japan so you can still feel and experience the rural, countryside ambiance in the city. It’s also the setting of Natsume Soseki’s popular novel “Botchan”, which describes the situations during the turbulent Meiji era. There’s even a Botchan train in town, which you really can’t miss!

The Botchan train. Choo! Choo!

Credit:foooomio on Flickr

14. Aomori, Aomori

I would go Aomori just because it’s the northernmost city you can get to on Honshu Island by train. But that aside, this city, which has harsh weather due to its remote location, is not without its own attractions.

Credit: yisris on Flickr

One of them is the decade-old Aomori Art Museum, a sleek architecture wonder, designed by renowned Japanese architects and built just next to ruins from the Jomon period! It exhibits mostly Aomori-related artists, but there are periodical special exhibitions that have had art lovers coming from all over the country.

Credit:かがみ~ on Flickr

Still, Aomori’s best feature is its nature. You’ll be awed by the beauty of Shirakami-sanchi mountain range that is home to the world’s largest remaining virgin beech forest. Registered as a World Natural Heritage Site in 1993, it’s hard to pass the chance of a lifetime to trek its trails. You’ll be enchanted by Lake Juniko – a group of 33 lakes where the Aoike (Blue Pond) is located: the body of water naturally shimmers in various tints of blue throughout the day!


15. Hakodate, Hokkaido

Sapporo might get all the attention, but Hakodate, the city you’ll arrive at by the new Hokkaido shinkansen (bullet train) is a worthy destination, particularly for its famed million-dollar night view from the top of Mount Hakodate.

This has been called as the million-dollar night view

Credit: sii_side on Flickr

Being the first city in Japan to be opened to foreign trade, Hakodate (and Hokkaido, really), is dotted with historical buildings of foreign architecture. The most obvious that would be impossible for you to miss is the Goryokaku – a star-shaped fort surrounded by a moat to boot, and is best viewed from its own observatory tower.

Peculiar, yet a unique Hakodate attraction

Credit: @staxx204 on Instagram

Then there’s the Bay Area, where there’s a row of redbrick buildings facing the harbour. A stroll, shop-hopping and sampling local specialties such as the soft bite-sized cheesecake are the absolute must-do’s in this historical district!

Credit: ruich_whx on Flickr

Credit: giphy

So what do you think? Would you ditch the obvious cities for these underrated ones instead? I hope you would – after all travelling is about discovering; don’t outgrow that precious joy!

Credit: giphy

Plan your Japan trip with Klook and enjoy amazing deals!

Use the code to get $100 off* all attractions, tours, transportation and theme park deals on Klook! *Terms & conditions apply



  • Avatar
    In 2014, when I visited in Japan with my office team then we stayed in Tokyo and we visited Hiroshima and Osaka also and finally, we are going back Japan and the cities you mentioned above are very beautiful and looks interesting I will definitely visit there. Thanks for this!
    • Avatar
      Hi! Thank you so much for your support! We're really glad that you enjoyed our content.☺️ Wow! We've always wanted to visit Nagoya. Do you have any recommendations for our readers and us in Nagoya? We'd really love to hear from you!😊
  • Avatar
    Thanks for all of the info on halal Japan! - I am planning to spend 3 weeks in Japan in July 2019 and am very excited! We want to travel around Japan and not just stick to the big cities so having ideas is definitely helpful! Do you have any tips on how to split up the 3 weeks?
    • Avatar
      Hi Hava! We're really glad that you found our information on halal food in Japan useful!☺️ You might want to consider the number of activities that you want to do in each city. For places with more activities, you might want to spend a day or two longer over there. Hope it helps!😊
Plan trips better with our new mobile app!